How To Use Pinterest For Small Business

Pinterest For Small Business

Is Pinterest Good for Generating Traffic? 

Pinterest Traffic Results

If you track the sources of your traffic (and you should) you will find that a majority of your traffic is coming from Pinterest. This is only true, of course, if you are sharing what you create on Pinterest.

Other social media platforms will be included in this list. But, unlike Pinterest, the traffic that you get from these is not likely to stick around.

For instance, the next time you create a blog post, try posting it on Twitter. Even if you have a decent following, you will find that followers will go to your site, but the activity will be minimum. The bounce rate
will be high and the average time spent on the page will be on or close to
zero.

Plan For Pinterest

The same is true for Reddit.com. You’ll get a fair number of hits from Reddit, but it won’t amount to any engagement. This means that if you have a call-to-action on the page, it won’t be activated.

Facebook is a bit of a mixed bag. People will go to your website, and some will engage. But, remember, you can use Facebook to capture emails and other calls to actions, etc.

This leaves Pinterest as a traffic generation machine. More people are looking to Pinterest as a search engine rather than a social channel. When I find useful resources that I pin for later recall, you can bet that my followers will find it useful as well.


How to Get Better Results from Pinterest!

Results

Pinterest is shaping up to be one of the most important platforms for businesses to use. It’s easy to get your message across. It has millions of members who love the platform, and it funnels mass amounts of traffic to websites. If this isn’t a recipe for success, nothing else is.

Just like anything else, there are right ways and wrong ways to approach the platform. One obvious wrong way is constantly boasting about your business. No one cares, for the most part. You need to focus on what members are searching for and why. Keep selling or promotions down to a minimum.

A much better approach is to convince people of how your products or services can help with their situations. Obviously, this is not an easy task by any stretch. If you take the time to reach out to people and find out what they want, your Pinterest strategy becomes more defined.

Most people ignore the newsletter that Pinterest sends. This is a mistake. They are the authority on their platform, after all. They give tips and report on trends. It’s like having your own mini-marketing department. Granted, they are trying to hook you into advertising with them. But, this doesn’t mean the information they provide is useless.

Another way to get better results is to pin frequently. You obviously have an audience. As long as you stay focused on your market or niche and you find that people are sharing what you post, you should continue to post. Set up a schedule for what and when you are going to post.

There are reports published that state the best times to post on each of the social media channels. This is mostly noise that should be ignored. The biggest problems with this are people who miss that window of opportunity often wait until the next one. And if they miss it again, there goes yet another day of inactivity. If you decide to use these optimal times, make sure you set up a service that can post to you at those times. You also need to ensure that you trust the service you enlist. If not, it can be difficult to get your account unbanned.

 Overall, don’t expect instant results. Like all social media platforms, time is going to be your greatest ally. Stay focused on your strategy and keep going until your results start heading in your desired direction.


Time to Check Your Pinterest Stats!

Pinterest

It’s amazing how few people know that Pinterest has statistics available. Even people who do know, ignore the option. This is a big mistake, especially if you have a business account. On Pinterest, there is a tab called Analytics. It is here that you can see the necessary information about how you are doing in the Pinterest world.

You may have been told that you should create a decent profile for Pinterest. When you start to view your analytics, you will see why. As interest in your overall account grows (through follows and repins), you will see that your profile is getting viewed. Create a profile worthy of those eyes.

You will also get a snapshot of the number of views and engagement from those views. You can track on a week-by-week basis and you have the ability to see the effects of any changes you make in getting people to your Pinterest account.

If you have a website associated with your account (and you should), Pinterest will give you statistics on who is visiting the site from Pinterest. Bloggers everywhere are reporting that Pinterest is a great source of traffic to their websites.   Finally, the main section of the analytics gives you information on which pins are the most popular regarding impressions, saves, clicks, and likes. It is a summary of the past 30 days.Pinterest Cube

As if all this information wasn’t good enough, it gets even better. Each section described above can be clicked on so that you can get more detailed information. For your profile, you see the top pins (same as before) and also the top boards, with statistics associated with that. You can drill down into the repins and clicks.

You can control the date range that you want to view. The other sections have their own set of details that you can peruse as well.  If the statistics report a high number of clicks, analyze if those are clicks to your website. If they are not, this is an indication you may be sharing other peoples’ pins too much. Try to determine why their pins are getting clicks and incorporate that into new pins that get clicks to your website.

Some people will advise you to switch the links from other peoples’ pins to your own website. This is probably not going to be viewed as being ethical. If it hasn’t been already, it will probably be prohibited at some point by Pinterest. There is no reason for causing ill will among the Pinterest community.

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